
BATAVIA, Ohio (AdAge.com) -- Kimberly-Clark Corp. has landed a heavy hitter as its new director of global media, former Ford Motor Co. global media chief Mark Kaline. The 30-year advertising and media veteran spent more than 11 years running global media operations for Ford before he fell victim to the latest of several waves of downsizing. He begins work Oct. 20, reporting to K-C VP-Global Integrated Marketing Communications Clive Sirkin, who reports to Global Marketing Officer Tony Palmer. The hire is the latest new position in a series of appointments, as Mr. Palmer has built out a global marketing team since becoming K-C's first CMO two years ago.


NEW YORK (AdAge.com) -- A weakening ad market is taking its toll on both cable and broadcast TV. Former corporate siblings CBS and Viacom, both controlled by Chairman Sumner Redstone, warned investors they're dialing back ad-revenue projections for the third quarter. CBS investors get an additional surprise: an expected $14 billion write-down to reflect the falling value of its assets.


COLUMBUS, Ohio (AdAge.com) -- ABC has refused to run a TV spot from Al Gore's We Campaign that criticizes the hundreds of millions of dollars spent by oil companies on lobbyists and advertising campaigns in an attempt to "block clean energy."


MINNEAPOLIS (AdAge.com) -- Sure, the stakes aren't as high, as the Nielsen ratings race pales in comparison to winning the peace in tough neighborhoods such as Namibia, Northern Ireland, Kosovo and in Indonesia, which are just some of the global hot spots Nobel Peace Prize winner Martti Ahtisaari has tried to cool. But culturally, if not politically, American prime-time TV is also increasingly international, as program concepts or constructs come from nearly every continent.


NEW YORK (AdAge.com) -- If you see a Victoria's Secret ad immediately following a scene that mentions the brand during an upcoming broadcast of "What Women Want," that's no coincidence. Turner Entertainment's TNT and TBS are about to embark on a series of on-air ad experiments pairing commercials with contextually relevant scenes in movies and, eventually, original series.
