Radiohead en MÉXICO… después de 12 años

Rumores o no, parece que gran parte de la prensa musical, estaciones de radio como Reactor 105.7 y sitios/blogs de nuestro México tiene el mensaje de RADIOHEAD EN MÉXICO… si después de 12 años de la primera visita en el mítico lugar en Ojo de Agua (Estado de México) llamado La Diabla y en La [...]

¡No te persigas la cola! 1er Encuentro de Marketing Interactivo AMAP - IAB México

No dejen de asistir el próximo miércoles a este super evento que ayudará a las agencias de publicidad a incorporarse al nuevo modelo digital. Joseph Jaffe y Dave Morgan, expertos en publicidad online, analizarán los factores clave para enfrentar las nuevas tendencias del marketing online y cómo utilizarlas para potenciar los negocios de los anunciantes. Joseph Jaffe, [...]

Mi entrada como invitado en The Marketing Spot

NOTA: esta es una entreda que escribí como Blogger invitado en The Marketing Spot Blog de Jay Ehret, presidente de The marketing spot company en Woodway Texas. He aquí la versión en Español. Creciendo con tu marca. Hace algunas semanas escribí una entrada como blogger invitado para Drew’s Marketing Minute, acerca de la recomendación que le dí [...]

Yes we can… pins to trust

Un claro ejemplo de conexiones basadas en el engagement con la gente, sobre todo en el territorio de la comunicación de personas y sobre todo de un concepto político que ha sido mas que bien llevado por el mismo Obama y por todo su equipo para crear mas que una persona un concepto que CONECTA [...]

Yo fui un creativo adolescente

Un episodio en donde se descubre un poco el mundo de la publicidad con humor, algunos creativos se sentirán mas que identificados con su relación día a día en sus agencias. VIA: Mundo Viejuno / TVE (Temporada 2, Capítulo 12)

Creativity-Online : Guinness: Fridge Magnet

Guinness still has its draw.

Creativity-Online : Creativity Top 5: October 6

Creativity-Online : Diesel: Fuel for Life Unlimited

Meet the fragrance equivalent to a Jagerbomb.

Creativity-Online : Tourism Australia: Billabong

Find yourself in Australia, or at the movie theater. Whichever.

Creativity-Online : The Atlantic: Think. Again.

Ponder big questions with The Atlantic

Ex-Ford Marketer Kaline Lands at Kimberly-Clark

BATAVIA, Ohio (AdAge.com) -- Kimberly-Clark Corp. has landed a heavy hitter as its new director of global media, former Ford Motor Co. global media chief Mark Kaline. The 30-year advertising and media veteran spent more than 11 years running global media operations for Ford before he fell victim to the latest of several waves of downsizing. He begins work Oct. 20, reporting to K-C VP-Global Integrated Marketing Communications Clive Sirkin, who reports to Global Marketing Officer Tony Palmer. The hire is the latest new position in a series of appointments, as Mr. Palmer has built out a global marketing team since becoming K-C's first CMO two years ago.

Slowing Ad Market Slams Sumner Redstone's Empire

NEW YORK (AdAge.com) -- A weakening ad market is taking its toll on both cable and broadcast TV. Former corporate siblings CBS and Viacom, both controlled by Chairman Sumner Redstone, warned investors they're dialing back ad-revenue projections for the third quarter. CBS investors get an additional surprise: an expected $14 billion write-down to reflect the falling value of its assets.

ABC Blocks Ad From Al Gore's 'We' Campaign

COLUMBUS, Ohio (AdAge.com) -- ABC has refused to run a TV spot from Al Gore's We Campaign that criticizes the hundreds of millions of dollars spent by oil companies on lobbyists and advertising campaigns in an attempt to "block clean energy."

TV's Taking a Global Approach to Prime Time

MINNEAPOLIS (AdAge.com) -- Sure, the stakes aren't as high, as the Nielsen ratings race pales in comparison to winning the peace in tough neighborhoods such as Namibia, Northern Ireland, Kosovo and in Indonesia, which are just some of the global hot spots Nobel Peace Prize winner Martti Ahtisaari has tried to cool. But culturally, if not politically, American prime-time TV is also increasingly international, as program concepts or constructs come from nearly every continent.

Turner Rolls Out Contextual TV Ads

NEW YORK (AdAge.com) -- If you see a Victoria's Secret ad immediately following a scene that mentions the brand during an upcoming broadcast of "What Women Want," that's no coincidence. Turner Entertainment's TNT and TBS are about to embark on a series of on-air ad experiments pairing commercials with contextually relevant scenes in movies and, eventually, original series.

Why Bandwidth Still Matters

High-def online video streams will require high capacity.

The Web at Work: A Mixed Blessing

More productivity, more stress

Online Shopping—in the Store

Using e-commerce to expand physical store offerings

Why Talk When You Can Text?

Text messaging overtakes mobile voice calls.

MySpace Music: What You Need to Know

Paul Verna, Senior Analyst

Tips for successful media seeding

Don't create great content and then just hope the viewers will come. Find the greatest possible viewership with these strategic steps.

How to tailor display to every user

You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.

Get in position to profit off GPS

The age of location-based services is just dawning, but very few marketers are taking advantage of this targeting technology. Follow these tips to get in on the ground floor.

Manage your business, Web 2.0 style

If you want to put collaborative technologies to work throughout your organization, be sure to follow this plan for easier integration.

Why smart strategists focus on experience and optimization

Creating a positive customer experience and translating it into a solid optimization strategy is more attainable than ever -- if you have an open mind and a forward-looking strategy on hand.