DLC Entrevista con Joseph Jaffe.

Muy bien, dicen que lo prometido es deuda, así que he aquí la entrevista que tuve oportunidad de hacerle a Joseph Jaffe la semana pasada. A decir verdad la calidad de la iluminación no es muy buena, pero el contenido y la conversación que tuvimos verdaderamente vale la pena. Dicho esto, prometo mejorar la calidad del video [...]

¿Qué tipo de información estás consumiendo hoy?

Twitts, estatus en FaceBook, MySpace y Orkut; videos publicados en YouTube y los comentarios respecto a estos; entre muchas más, factores que han generado un cambio enorme en la manera en que la que estamos consumiendo la información a nuestro alrededor. Nunca había sido tan sencillo conectar con tantas fuentes de comunicación a la vez y [...]

Ayúdame a entrevistar a un importante líder de opinión del Marketing Digital

He de confesarlo, soy muy afortunado. La profesión a la que me dedico me ha permitido conocer y aprender de mucha gente talentosa, experimentada e interesante; y a veces algunas de esas personas con las que he podido interactuar resultan ser importantes líderes de opinión que han ayudado a formar y transformar la industria del [...]

¿Cuánto valor estás agregando a la conversación?

En los últimos días hemos sido testigos del increíble y casi se me antoja decir, imparable poder y alcance del Social Media. El volumen generado en notas, menciones y comentarios respecto a los presentes sucesos alcanzó picos enormes en Twitter, FaceBook, Google trends y muchas otras plataformas de comunicación, por arriba incluso de sucesos [...]

Only The Brave…

Diesel lanza una nueva fragancia masculina en conjunto con L’Oreal « Only The Brave » tras el éxito del lanzamiento de Fuel For Life (Men / Women) posicionado en el Top Ten de fragancias. El lanzamiento global es acompañado de una campaña creada por la mítica dupla publicitaria de Fred & Farid que desde hace unos [...]

Method: Shiny Suds

Method's Shiny Suds film from Droga5 makes you wonder how dirty your clean is.

Method: Shiny Suds

Method's Shiny Suds film from Droga5 makes you wonder how dirty your clean is.

IKEA: Facebook Showroom

Forsman & Bodenfors takes a common Facebook feature and turns it into a promotional tool for the opening of IKEA's new store in Malmo, Sweden.

JC Penney: Beware of the Doghouse

Our most-viewed clip of 2008 warned many to steer clear of the doghouse.<br >

Plane Stupid: Polar Bears

Not cats and dogs, but polar bears are used illustrate the effect of greenhouse gases on the environment in this spot for Plane Action out of Mother London and

Wal-Mart CMO Defends Private-Label Brand Expansion

NEW YORK (AdAge.com) -- Putting a humanitarian spin on his remarks to an ANA audience, Wal-Mart CMO Stephen Quinn defended his company's massive expansion of is private-label brands. Earlier this year, the retail giant sparked a controversy in the food marketing industry when it unveiled a revamped "Great Value" brand line that includes more than 5,000 items in 100 grocery categories. Mr. Quinn said the effort was rooted in the company's desire to help customers who couldn't otherwise afford adequate food for their families.

Calculating the Tim Armstrong Premium as AOL Goes Public

NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.

Coca-Cola Lays Out Its Vision for the Future at 2010 Meeting

ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield."

Brands Have a Role to Play in Helping People Find the Good Stuff

The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.

Will Retailers or Consumers Come Out on Top on Black Friday?

BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide which succeeds at outsmarting the other.

Relevance Remains a Challenge for E-Mail Marketers

Batch-and-blast has consequences

Digital Convergence for US Households

Medium still influences reception of the message

Focusing on the Core Customer Experience

Kevin Ertell Vice President, Retail Strategy ForeSee Results

Data on Twitter Decline Stacks Up

Tweeting no more?

Context Matters More Than Ever for Canadians

Karin von Abrams eMarketer Senior Analyst

Blogging tips that will boost your conversions

Blogging is a terrific search marketing tool. Here's how to ensure your corporate blog is attracting the consumers most likely to convert.

A 4-step plan for campaign success

Front-end planning is crucial for campaign success. Employ this methodology to ensure you're selecting the appropriate technologies for your marketing campaigns.

The skills digital agencies will need to lead

If it takes a village to build a brand, agencies themselves will need to evolve into strong communities of service providers to survive. Here are some of the essential building blocks that will make it happen.

How to avoid social media burnout

It's easy to get worn down when trying to evaluate all the latest trends and innovations in social media. Here are some tips for avoiding a marketer meltdown.

3 ways to revitalize your digital media strategy

Why separate earned from paid media, social from commercial content, or advertising from search? Consider this strategy for approaching digital marketing with one budget pool that leverages all media.