DLC Entrevista con Joseph Jaffe.

Muy bien, dicen que lo prometido es deuda, así que he aquí la entrevista que tuve oportunidad de hacerle a Joseph Jaffe la semana pasada. A decir verdad la calidad de la iluminación no es muy buena, pero el contenido y la conversación que tuvimos verdaderamente vale la pena. Dicho esto, prometo mejorar la calidad del video [...]

¿Qué tipo de información estás consumiendo hoy?

Twitts, estatus en FaceBook, MySpace y Orkut; videos publicados en YouTube y los comentarios respecto a estos; entre muchas más, factores que han generado un cambio enorme en la manera en que la que estamos consumiendo la información a nuestro alrededor. Nunca había sido tan sencillo conectar con tantas fuentes de comunicación a la vez y [...]

Ayúdame a entrevistar a un importante líder de opinión del Marketing Digital

He de confesarlo, soy muy afortunado. La profesión a la que me dedico me ha permitido conocer y aprender de mucha gente talentosa, experimentada e interesante; y a veces algunas de esas personas con las que he podido interactuar resultan ser importantes líderes de opinión que han ayudado a formar y transformar la industria del [...]

¿Cuánto valor estás agregando a la conversación?

En los últimos días hemos sido testigos del increíble y casi se me antoja decir, imparable poder y alcance del Social Media. El volumen generado en notas, menciones y comentarios respecto a los presentes sucesos alcanzó picos enormes en Twitter, FaceBook, Google trends y muchas otras plataformas de comunicación, por arriba incluso de sucesos [...]

Only The Brave…

Diesel lanza una nueva fragancia masculina en conjunto con L’Oreal « Only The Brave » tras el éxito del lanzamiento de Fuel For Life (Men / Women) posicionado en el Top Ten de fragancias. El lanzamiento global es acompañado de una campaña creada por la mítica dupla publicitaria de Fred & Farid que desde hace unos [...]

Creativity-Online : Internet Explorer 8: O.M.G.I.G.P.

Creativity-Online : Diesel: SFW XXX

Diesel bangs the drum (and other things) for its worldwide Dirty 30 party, our second most-viewed TV/Video clip of 2008.

Creativity-Online : Philips: Carousel Case Study

Winner of the 2009 Cannes Lions Film Grand Prix.

Creativity-Online : Penguin Books: We Make Stories

Story-making tool for kids.

Creativity-Online : The Economist: Red Wires

There's a balanced news pun here somewhere.

Tracking The Giants of Viral Video: New Data Insights

NEW YORK (AdAge.com) -- The online video space is no longer just a sideshow for marketers. Brands like T-mobile, Samsung and Cadbury have recently scored viral video hits racking up 10 million or more views. Meanwhile, the science of tracking online video audiences has made great strides in the past 18 months. In this ten-minute "About Digital" report Ad Age digital editor Abbey Klaassen explores some of the latest viral video trends and insights emerging from that data.

Greg Bell Departs Venables Bell & Partners

NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency.

Unilever to Review Massive Global Media Account

NEW YORK (AdAge.com) -- One of the world's largest advertisers, Unilever, is launching a massive review of its media planning and buying later this month encompassing 13 countries around the globe. The payoff for the winning agencies will be huge, considering that Unilever spent $755 million in measured media in the U.S. alone last year; Ad Age's annual Leading National Advertisers report found that the consumer-package-goods giant laid out $2.4 billion overall on advertising in the U.S. in 2008.

Gap Awards Holiday Campaign Duties to Crispin

NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.

Crown Imports on the Lookout for Media Agency

CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.

Click! So What?

Gian Fulgoni Chairman comScore

No Exploding Sales This Independence Day

Life, liberty and the pursuit of a retail boost.

Delivering Digital Marketing

Karin von Abrams eMarketer Senior Analyst Friends, not cannibals.

Execs Go Online for Business Intelligence

Internet = Information

The Sad Tale of Abandoned Shopping Carts

Subtract from cart

Surefire steps to SEO success abroad

A simple word-for-word translation of your English-language site won't do your brand any SEO justice. Here are five easy steps that will help your international push exceed expectations.

7 steps for launching your email program

Email campaigns aren't as simple as slapping together a message and sending it. Find out what you need to do before you hit the send button.

5 outstanding corporate blogs

A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.

Case study: An affordable way to build a social community

Marketing is all about forging relationships, both with a brand and among users. See how one company engaged potential customers -- without breaking the bank.

Key tools for tracking online trends

Staying ahead of the curve isn't easy. But for marketers, the ability to spot trends is more important than ever. Find out what tools and tactics your peers use to stay current.